Xcel Partners × Digital Animal

Win the rooms you're not in, with Digital Animal.

You sell into deals that need three approvals. We help you reach all of them, and we already built the tool that closes them.

The situation

Stalled deals,
solved in one click.

You reach the person who gets it. Two more still have to say yes.

01

The Technical Buyer

Sees the value first. Lives with the cost overruns and risk gaps your IPR work solves.

02

The Financial Buyer

Controls the spend. Wants ROI, quantified risk, and proof it pays for itself.

03

The Executive Sponsor

Signs last. Wants credibility, peer proof, and the sense this is the standard approach.

You have to sell two more approvers you never get in front of. The CFO Googles you and finds little. The CEO finds nothing. That is where deals stall.
Competitor analysis

We audited the field. You can own this space.

Every firm you win and lose against. Same pattern everywhere: real credibility, zero brand engine.

CAS GroupHouston, TX
$3B+ assessed, $1.5B deployed. A pitch nearly identical to yours. No content, no AI positioning. Wins on relationships alone.
IPAAshburn, VA
The benchmarking standard, 24,000+ projects. Strong research, but it reads like a journal, not marketing. The moat is data, not brand.
Westney / McKinseyHouston, TX
$250B advised, then acquired by McKinsey in 2019. The independent voice went quiet. Their page is effectively dormant.
PathfinderCherry Hill, NJ
45+ years, $750B in capital, and almost no digital footprint. Invisible in search. No case studies, dated site.
EnsightDenver, CO
Same role where they compete, narrower focus. Minimal presence, no SEO, no systematic outreach of any kind.

The large-firm practices (Leidos, Black & Veatch, Worley) treat advisory as a side business. None build a brand for it either.

0
  • No real thought-leadership engine.
  • No owned industry community.
  • No ranking on the searches that matter.
  • No presence in AI search.
  • No on-demand demo a prospect can open.
The first firm to build it owns the category. With the platform already in motion, that firm is Xcel.
The system

One system, built around the way you sell.

Reach all three buyers. Equip the deal. Hand them a tool that sells when you are not in the room.

Reach

Account-Based Outreach

Map and reach all three buyers by name across 30 to 40 target accounts.

Authority

Three-Track Content

Thought leadership tuned to the Director, the CFO, and the board.

The Unlock

Interactive Showroom

A self-guided platform demo you share with a single link.

Enable

Enablement Kit

Everything needed to move you through all three sign-offs.

Own

Intelligence Forum

A branded industry community no competitor in the space has.

Track

Pipeline CRM

See which of the three approvals each deal is actually stuck on.

The unlock

Send one link.
Let the platform sell.

One link drops the Showroom in front of the CFO and CEO. They explore the AI project intelligence platform on their own time. No second demo. No calendar. No one from Xcel in the room.

A live preview is in the walkthrough video above.

Why Digital Animal

We aren't pitching this. We already built this.

01

Six months inside your deals.Working with Dan since December 2025. We know stage-gate, FEL maturity, and what a CFO needs that a Director doesn't.

02

Working prototypes, not promises.The Showroom and the Project Intelligence Assistant are built and ready to demo today.

03

Coordinated with the Ontos build.This partnership runs in coordination with the Ontos platform build. The marketing fills the pipeline; the Ontos platform delivers the product.

04

We mapped the whole market.Every competitor audited. We know exactly where the opening is and how to take it.

The math

$220,000 of capability.
$66,000 to turn it on.

Built piece by piece (retail, Year 1)
  • Competitive Positioning Audit$8,500
  • LinkedIn Account-Based Outreach (4 profiles, 12 mo)$36,000
  • Thought Leadership & Content Engine (3 tracks, 12 mo)$48,000
  • SEO & Answer Engine Optimization (12 mo)$24,000
  • LinkedIn Advertising Management + $6,000 spend$12,000
  • Executive Thought Leadership (4 partners)$18,000
  • Enablement Kit$4,500
  • Project Intelligence Assistant (custom AI build)$15,000
  • Interactive Showroom (custom development)$22,000
  • Capital Project Intelligence Forum (12 mo)$14,000
  • CRM Setup + Pipeline Management (12 mo)$18,000
  • Total retail value$220,000
Platform partner rate
  • Setup feeWaived
  • Monthly rate (ad spend included)$5,500/mo
  • Term12 months
  • Base agreement value$66,000
  • Success fee, per signed engagement$10,000
Skin in the game: no closed deals, no bonus. We only earn the success fee when you do.

Why this rate: we are building the Ontos platform in coordination with this engagement, so the partnership is structured at a platform partner rate and the setup fee is waived entirely.

Recovered with a single closed engagement. The rest is upside.

Ready

Own the category before anyone reacts.

Spencer Shaverdigitalanimal.io

Confidential and proprietary to Digital Animal. Prepared for the internal evaluation of Xcel Partners. Not for distribution without prior written consent.